Marketing Internship

I worked as a digital marketing intern for LPL Financial, a fortune 500 company and the largest independent broker dealer in the United States. My experience working directly with the Chief Marketing Officer, Christa Carone, and the Senior Vice President of Marketing, Rebecca Trone allowed me to gain valuable insight into digital marketing through working with the Social Media, Content, Brand, Email, and Conference teams. Below is a highlight of my work as well as a description of my contributions to each team.

Social Team

  • Created a total of 40 mock-ups for various conference related and executive related content.

  • Created and presented a content pitch-deck for pre, during, and post event content

  • Generated storyboards

  • Created and presented quarterly performance reports for the CTO, Greg Gates and the CGO (Now CEO), Rich Steinmeier.

  • Created and presented a competitive analysis by analyzing competitors such as JP Morgan and Charles Schwab.

Social Mock-ups

Highlights from some of the Mock-Ups I created for pre, during, and post event content.

Stories

Content Briefs

Content team

  • Leveraged Writer as an AI tool to generate content specific voices to streamline the content creation process.

  • Used AI to generate an executive, press release, and white paper voice.

  • Created and presented a report detailing how to leverage AI for content generation using the settings I created.

Brand Team

  • Created re-branded materials for their University Recruiting team, including a new recruiting table mock-up and LPL college recruiting swag.

  • Received hands-on experience in re-branding as I joined the team while they were completing the company’s updated visual ID.